"Le Café de
Seattle"
Connaissez-vous le
Starbucks?
There used to be "Le Café de Paris." Now
Paris has "Le Café de Seattle." Or should it be
called "Au Pognon des Etoiles"? Will we soon
see Bertrand Delanoë, the Mayor of Paris,
surfing the Net on his Apple via WiFi? Or will
it be simply a refuge for all the gringos
descending on the French capital?
Back in 1972, when Mickey D's started
flipping burgers they had a few problems and
shut down for a while. We all remember the
trouble at Disneyland Paris. But now that José
Bové has spent time as a convict and Jacques
and George and slugging down Buds together, the
gates of Paris might be wide open. With over
6,200 locations worldwide it was time to say
"Bonjour, voulez-vous prendre un Frappuccino
avec moi, ce soir?"
"It is with the utmost respect and
admiration for the café society in France that
we announce our entry into the market,"
Starbucks chairman Howard Schultz said in a
statement. "
Historically, French cafés have served as
the "third place" to authors, philosophers and
artists," he said, adding that he believed
Starbucks "will fit well into the French café
tradition." Just like Coca-Cola, Levi's, IBM
and all the other American marketing
successes.
Starbucks opened its first location in
France on Friday, January 16. Starbucks, 26,
ave. de l'Opéra, 75001.
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